SC
Specter Corwin

Google Ads Pipeline Calculator

Project monthly pipeline value, ROAS, and customer acquisition cost

Campaign inputs
Monthly search volume
Sum across all keywords
8,000
Average CPC
Weighted average
$4.50
Click-through rate
3-5% B2B baseline
3.0%
Landing page conversion
2% conservative B2B
2.0%
Lead-to-customer close rate
15-25% B2B default
15%
Average customer value
Annual contract value
$5,000
Projected monthly pipeline
$3,600
on $1,080 monthly ad spend · 3.3x ROAS
Monthly clicks
240
from 8,000 searches
Monthly leads
4.8
$225 cost per lead
New customers / mo
0.7
$1,500 CAC
Annual pipeline
$43,200
at current settings

Conservative estimates based on industry benchmarks for B2B Google Ads. Real results depend on landing page quality, ad copy, and bidding strategy. Drag the sliders to test your own assumptions.